New rules for advertising pets for sale or to give away

From Monday 1 July 2019 the NSW Government is introducing new rules for advertising pets for sale or to give away.

The new rules come into effect on 1 July for anyone in New South Wales who is selling or giving away a pet dog or cat.

Advertising in newspapers or on social media must carry the following information:

  • If the dog or cat is aged 12 weeks or older, the microchip number.


  • The breeder’s identification number.


  • The rehoming identification number.

A microchip number search provides information about what the owner has recorded as the breed, sex and age of the cat or dog, whether it is desexed and whether or not it is already registered.

A breeder identification number search will display any recorded business names to help make informed purchasing decisions and support good animal welfare outcomes.

A rehoming organisation number search will display the name and address of the relevant rehoming organisation.

According to the government, those selling or giving away a pet without including this information can be fined up to $5,500.

For more information about the new rules visit the NSW Government website.