Distracted...? campaign 2014
Ku-ring-gai Council together with North Sydney, Lane Cove, Mosman, Pittwater, Warringah, Manly and Willoughby Councils, and in conjunction with the Roads and Maritime Services (RMS) has launched a new pedestrian campaign called - Distracted…?
The Distracted…? campaign aims to reduce pedestrian crashes and challenge pedestrians to take responsibility for their own safety when crossing the road urging them to zone in before stepping off the kerb.
The Distracted…? campaign runs across the seven northern Sydney Councils and will remind pedestrians to stop and be completely aware of all potential dangers before walking onto the road.
In today’s technology-driven world it’s easy to zone out with so many portable and hand held gadgets stealing people’s attention away from the real world. This can be particularly dangerous for pedestrians who aren’t paying attention to what’s happening on the road.
Pedestrians become more vulnerable when stepping out from the kerb if their head space is occupied with their music and mobile phones because it limits their hearing and reduces their concentration.
According to figures from the Roads and Maritime Services in 2012, 107 pedestrian casualties were reported across the seven local government areas.
Many pedestrian casualties could have been avoided if people were more alert when crossing the road.
When a vehicle hits a person it is a very uneven contest, with the pedestrian often sustaining serious injuries. The vehicle and the driver often sustain only minor injury/damage.
The Distracted…? campaign includes print advertising, face-to-face promotions and various types of outdoor advertising to engage pedestrians.
Need more information? Contact Council’s Road Safety Officer on 9424 0843
Safety tips for pedestrians
- Don't be distracted by mobile phones or music players
- Cross at marked crossings or traffic lights
- If you have to walk or run on the road, do so in the direction of oncoming traffic so you are more visible
- At traffic lights cross only when the pedestrian signal is green. Do not start to cross when the red light flashes
- Before you cross a road, think about whether a driver can see you
- Never assume a vehicle will stop for you
- Don't cross between parked cars or in front of buses
- Children eight years and under should hold an adult's hand at all times
- Children ten years and under should hold an adult's hand when crossing the road
- Wear bright or light coloured clothing at night or in reduced visibility conditions
Safety tips for drivers
- You must give way to pedestrians crossing the road if you are in danger of colliding with them, even if there is no marked pedestrian crossing
- Slow down on roads where there are likely to be pedestrians
- Don't assume a pedestrian has seen you and will wait for you to go past
- Older pedestrians may need longer to cross
- Children are difficult to see and may act unpredictably