Distracted...? campaign April 2017
Ku-ring-gai Council together with Hornsby, North Sydney, Lane Cove, Mosman, Northern Beaches, Ryde and Willoughby Councils in partnership with the Roads & Maritime Services (RMS) in April will re-launch the pedestrian campaign called - Distracted…?
The Distracted…? campaign aims to reduce pedestrian crashes and challenge pedestrians to take responsibility for their own safety when crossing the road. The campaign urges pedestrians to concentrate on the road before stepping off the kerb.
In today’s technology-driven world it’s easy to zone out with so many portable and hand held gadgets stealing people’s attention away from the real world. This can be particularly dangerous for pedestrians who aren’t paying attention to what’s happening on the road.
Pedestrians become more vulnerable when stepping out from the kerb if they are distracted with their music devices and mobile phones because it limits their hearing and reduces their concentration.
Many pedestrian casualties could have been avoided if people were more alert when crossing the road.
When a vehicle hits a person it is a very uneven contest, with the pedestrian often sustaining serious injuries. The vehicle and the driver often sustain only minor injury/damage.
The Distracted…? pedestrian campaign includes print advertising, face-to-face promotions and various types of outdoor advertising to engage pedestrians.
Did you see any advertising? Let us know what you think by completing the survey.
Need more information? Contact Council’s Road Safety Officer on 9424 0843.
Safety tips for pedestrians
- Avoid using mobile phones or music devices?
- Cross at marked crossings or traffic lights.
- If you have to walk or run on the road, do so in the direction of oncoming traffic so you are more visible.
- At traffic lights cross only when the pedestrian signal is green. Do not start to cross when the red light flashes.
- Before you cross a road, think about whether a driver can see you.
- Make eye contact with the driver before stepping out onto a crossing.
- Never assume a vehicle will stop for you.
- Avoid crossing between parked cars or in front of buses.
- Children eight years and under should hold an adult's hand at all times.
- Children ten years and under should hold an adult's hand when crossing the road.
- Wear bright or light coloured clothing at night or in reduced visibility conditions.
Safety tips for drivers
- You must give way to pedestrians crossing the road if you are in danger of colliding with them, even if there is no marked pedestrian crossing.
- Slow down on roads where there are likely to be pedestrians.
- Don't assume a pedestrian has seen you and will wait for you to go past.
- Older pedestrians may need longer to cross.
- Children are difficult to see and may act unpredictably.